with our Humanely Hatched initiative,” explains Vice President Jasen Urena. This shows that NestFresh’s dedication to ethics extends beyond what the majority of consumers are even aware of. The company’s integrity isn’t reactionary; it is the true core of both why and how it operates because NestFresh believes in doing the right thing, even when there isn’t a massive consumer push. AN OPERATION SUPPORTING FAMILY FARMS AND EARNING CONSUMER TRUST Another aspect of NestFresh’s respectable mission is its dedication to uplifting family farms across the United States and delivering eggs that consumers can truly be proud to consume. First and foremost, the company is aware that its consumers appreciate knowing the origin of their eggs. Customers know that it’s not a large, publicly traded company producing their eggs; instead, they can take pride in the fact that their food is made by real people who make their living from producing the eggs they enjoy. Naturally, the farmers themselves receive a surplus of warmth, support, and communication from NestFresh. “Some of the best relationships we’ve had are with farmers that have been in our production pool for 20+ years, and now they even have sons or daughters who have been able to buy their land and start their farms,” Urena expresses. The loyalty that NestFresh has shown its farmers has certainly been returned as the company’s production pool is full of multi-generational farmer families that have been able to support their livelihoods for decades. 25 BUSINESS VIEW MAGAZINE VOLUME 12, ISSUE 08 NESTFRESH
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