This incredible technology, the first of its kind to be introduced to the U.S. by an egg company, enables the determination of chick gender in the egg before hatching. “In the conventional hatching process, both male and female chicks are hatched—but because males can’t lay eggs and aren’t suitable for meat, they are unfortunately euthanized on their first day of life. At NestFresh, we knew there had to be a better way. In collaboration with Hyline North America and the new Cheggy In-Ovo Sexing technology from AAT, we’re able to identify and remove male eggs before they hatch, preventing the need for euthanasia altogether. It’s a groundbreaking step forward in animal welfare, and we’re proud to lead the way the first egg brand in the country to achieve NonGMO Project Verification. Most recently, our sister brand, New Barn Organics, made history as the first nationally available brand to be Regenerative Organic Certified.” These milestones not only underscore NestFresh’s proactive spirit but also set benchmarks for the entire industry, which often tends to merely react to market demands. The company’s latest initiative, the In-Ovo Sexing technology for its groundbreaking Humanely Hatched egg line, exemplifies its proactive spirit perfectly. 24 BUSINESS VIEW MAGAZINE VOLUME 12, ISSUE 08
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