Humanely Hatched launch, which utilizes cuttingedge In-Ovo Sexing technology, representing a significant leap in animal welfare. Subsequently, expanding its reach through key retail partnerships will be crucial for NestFresh, as it will enable the company to both bring innovative, ethical practices to a wider market and drive substantial growth for itself. Simultaneously, expanding its family farm network is equally important not only to meet growing consumer demand but also to reinforce its core mission of cultivating rural livelihoods and diversifying the food supply chain. However, even with such high-level initiatives at play, NestFresh continues to champion the deep transparency that consumers value, and that transparency also extends to the company’s partners. NestFresh has cultivated phenomenal, mutually supportive relationships with reliable vendors, such as Greenlink, and the multi-generational farmers who contribute to the stability and collaborative spirit that define its operations. The company’s emphasis on genuine, personal relationships reduces friction and enhances efficiency across the supply chain, directly impacting the bottom lines of everyone involved. Furthermore, sustained engagement in local community initiatives, such as supporting food banks and other charitable organizations, reinforces the brand’s integrity and deepens its connection with the communities it serves. Ultimately, NestFresh’s success is not just measured by market share, but by its lasting legacy: a future where every egg represents a choice for compassion, sustainability, and the vitality of rural communities. A REPUTATION FOR PIONEERING HUMANE PRACTICES Since its inception as a division of Hidden Villa Ranch in the early 90s, NestFresh has stood as a beacon of ethical leadership within the egg industry. Under the sole ownership of Tim Luberski, the company has consistently pushed the boundaries of industry standards on its journey, from focusing on commodity eggs to becoming a vanguard of certified humane, non-GMO, and regenerative organic products. NestFresh’s history is marked by a series of industry firsts, driven by its steadfast belief in animal welfare and environmental sustainability. “NestFresh has always been a pioneer in responsible egg production,” says Vice President Jasen Urena.“We were among the first brands to partner with Certified Humane and helped lead the way in developing organic eggs to the U.S. market. We also became 23 BUSINESS VIEW MAGAZINE VOLUME 12, ISSUE 08 NESTFRESH
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