efforts for chosen charities like Habitat for Humanity. “The culture operates from bottom up, not top down,” Cotsmire adds, highlighting how Will-Burt’s employee owners define its core values and cultural beliefs. In fact, this culture extends even to Will-Burt’s approach to raw material procurement, which is centered on establishing long-standing vendor partnerships rather than short-term transactional relationships. This strategy prioritizes open communication, honesty, and integrity, ensuring a steady supply of high-quality materials delivered on time and at fair prices. Looking ahead,The Will-Burt Company envisions its role continuing to evolve in response to the rapid advancements in technology and the increasing demands across its diverse markets, including fire and rescue, the Department of Defense, and Homeland Security. A consistent trend its leaders have observed is the significant increase in payload weight for the company’s products, necessitating continuous innovation in mast design to accommodate heavier equipment, such as advanced camera systems. However, technologically, the Will-Burt Company is well-prepared, having made significant investments in automation to improve its processes. NATE IS THE INDUSTRY’S LEADING VOICE! From safety standards and resources to advocacy and events like NATE UNITE, NATE supports the people who keep the world connected. natehome.com 162 BUSINESS VIEW MAGAZINE VOLUME 12, ISSUE 08
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