explains Vice-President Dave Cotsmire. THE COMMUNITY CULTURE FULFILLING THE MARKET’S EVOLVING DEMANDS The Will-Burt Company’s distinct culture is rooted in its employee-ownership model and values, which both attract and retain top talent. This culture emphasizes pride in products and a strong sense of community, extending beyond the workplace. “One of the things that I found interesting as we were preparing for Will-Burt to acquire Aluma was that we were very culturally aligned, in terms of the sense of pride that we take in our approach to products. Now, as part of the larger organization, I see all the amazing things that Will-Burt does not only for its employees, but also for the community. There’s a lot of community outreach,” Mullan warmly expresses. Beyond its welcoming atmosphere at headquarters, the Will-Burt Company actively engages in community outreach, exemplified by fundraising 161 BUSINESS VIEW MAGAZINE VOLUME 12, ISSUE 08 THE WILL-BURT COMPANY
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