Will-Burt fulfilled what, at the time, was a nationwide need within the industry, positioning the company perfectly for its entry into the national stage. “Around that same time, the Will-Burt Company got involved with the U.S. government and their first rendition of the Patriot Missile program, and today, we still provide the masts needed to transmit data back and forth,” Mullan explains. This early engagement solidified Will-Burt’s role in critical digital applications, a role that has continuously evolved along with the company’s and the world’s technological advancements. A GLOBAL COMMITMENT TO HIGH-QUALITY COMPREHENSIVE SOLUTIONS As the Will-Burt company’s reputation continued to soar, national recognition soon became global. Today, the company is leveraging its global brand recognition through its “One Will-Burt” strategy, which positions the company as a “one-stop shop” offering comprehensive mobile or fixed solutions with payload integration or top-to-bottom power generation. This strategy is implemented across its business units, encompassing divisions in the UK, Germany, and Florida, as well as a vast network of 77 distributors worldwide, ensuring consistent, highquality solutions for diverse markets. “And we don’t just work on masts. Our strategy has been to do everything underneath the masts and everything on top of the masts,” Lewin notes, highlighting the comprehensive nature of the company’s current workload. A prime example of their advanced capabilities is their work in establishing private networks, particularly for the Department of Defense. These fully integrated, military-spec systems enable the rapid deployment of secure networks in rugged 159 BUSINESS VIEW MAGAZINE VOLUME 12, ISSUE 08 THE WILL-BURT COMPANY
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