space, and it works exceptionally well for us,” Clif says proudly. Furthermore, structural modifications form the third largest segment of their workflow, encompassing tower maintenance, guy wire swaps, structural upgrades, steel upgrades, foundation upgrades, and structural reinforcements. Regardless of the type of work being done, JOYinc. adopts a radical yet profoundly honest approach to safety protocols for its employees, referred to as “Safety Third.” This policy acknowledges the inherent hazards of working in high-risk industries, and Clif explains that while companies often prioritize “safety first” for liability reasons, JOYinc. embraces the reality that workers are willing to engage in hazardous tasks for economic return. The core of SafetyThird lies in personal accountability. “Part of our safety third protocol states that workers have to write their loved ones’ names on their hard hats with a Sharpie,” Clif explains. This visual reminder—whether it’s a spouse, children, parents, or siblings—serves as a constant, deeply personal motivation for self-preservation and conscious decision-making in hazardous environments. A RADICAL COMMITMENT TO TRUTH AND A BETTER TOMORROW A cornerstone of JOYinc.’s distinct culture is its commitment to truth and transparency. “We operate with what we call radical truth, and radical transparency. Internally, we’re 100% transparent with our business and financial decisions and reports. Anybody at JOYinc. can see any part of our finances at any time; All they have to do is ask, and we’ll show them what they want to see,” Clif states. 139 BUSINESS VIEW MAGAZINE VOLUME 12, ISSUE 08 JOYinc.
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