Since then, JOYinc. has produced an environment where personal and professional development is not just encouraged, but intrinsically linked to growth and performance. “It hasn’t eliminated the challenges of business, but seeing things through what I call Joy-colored glasses reframes things and gives a new perspective on every challenge that we do face,” Clif explains. Whether it’s interpersonal challenges with employees, subcontractors, suppliers, or even clients, this philosophy has equipped JOYinc.’s employees with the necessary perspectives to overcome those obstacles. This approach highlights how the company transforms potential setbacks into opportunities for growth and strengthens relationships, proving the practical efficacy of its unique philosophy in real-world business scenarios. “We’ve gained more JOYinc. fans from our failures because the joy ethos and philosophies guide us through those failures. So, for us, it has become a very practical operating system,” Clif clarifies. JOYinc.’s company culture is also intentionally cultivated around the concepts of personal and professional development, a core value that directly attracts and retains its top talent. “I like to say that we’re a life coaching company that specializes in personal and professional development, and we live that out through the platform of a wireless telecom construction company,” Clif states. Clif, a certified life coach, implements mandatory life 135 BUSINESS VIEW MAGAZINE VOLUME 12, ISSUE 08 JOYinc.
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