DEFINING N DIGITAL URE In the often-demanding world of digital infrastructure, JOYinc. stands out as an industry trailblazer, thanks to its revolutionary approach that prioritizes joy as the foundational principle for business success. This unique philosophy, championed by Chief Joy Officer Clif Peterson, transforms every aspect of traditional company operations, from internal team dynamics to client interactions and community engagement. In doing so, JOYinc. brilliantly demonstrates that a business built on the pursuit of joy can achieve remarkable growth and have a profound impact. 132 BUSINESS VIEW MAGAZINE VOLUME 12, ISSUE 08
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