their electric bills. “We explain the savings on their electric bill and guide them through the different incentives available,” Parker notes, adding that they also help clients understand how to market their green initiatives to their customers. Parker also mentions the tangible educational tools they provide.“We have customers looking at systems we’ve installed and putting up educational displays in their offices,” he explains. These displays offer real-time data on the solar array’s performance, demonstrating the carbon-neutral energy produced and the system’s environmental impact. “A partner we work with monitors the solar array and provides real-time data for these customers, helping educate anyone visiting their place of business,” Parker adds, emphasizing the importance of transparency and ongoing education. Chroma Energy’s education extends beyond commercial clients. “We’ve been working a lot with the local school system here in Knox County,” Parker reveals. The company has been involved in both maintenance and educational initiatives. For example, they are assisting the school system in restoring about seven megawatts of malfunctioning solar capacity. Additionally, Parker highlights the company’s engagement with local STEM academies. “We’ve been giving talks to students about potential careers in renewable energy and discussing current trends in the field,” he says.These voluntary sessions offer students insights into the renewable energy sector, potentially inspiring the next generation of industry professionals. STRENGTHENING PARTNERSHIPS AND PRIORITIZING GROWTH Strategic partnerships and clear priorities support Chroma Energy Group’s forward momentum. Duncan highlights the importance of collaborating with HardHat, a temporary labor service. “We use HardHat a lot. They have an apprenticeship program specific to renewable energy and solar projects, which has been fantastic to work with across multiple states,” he states. This relationship provides skilled labor and aligns with the necessary apprenticeship programs for larger projects. 95 BUSINESS VIEW MAGAZINE VOLUME 11, ISSUE 08 CHROMA ENERGY GROUP
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