seamlessly with broader electrification efforts. Parker explains,“The push towards electric is helping solar.The current economics and available incentives favor our approach.” He notes that businesses looking to reduce utility costs find solar a viable and often necessary solution, contrasting it with other sources like natural gas or diesel generators, which face usage restrictions for primary power. On a larger scale, Parker highlights the competitive edge solar holds over traditional energy sources like coal and nuclear.“Building a 100 MW solar farm takes a year or two, compared to 10 to 15 years for a nuclear plant. The quick turnaround and available technology give solar a significant advantage,” he elaborates. Rapid deployability is crucial for regions like the Tennessee Valley Authority (TVA), where increasing energy capacity and reducing energy deficits are pressing concerns. The synergy between solar power and electric vehicles (EVs) further strengthens the argument for solar. Parker illustrates this with a real-world example: “Knoxville recently electrified its city buses. The next step is to install solar canopies at the bus station, paired with battery storage. During the day, the solar panels generate energy stored in batteries, charging the electric buses at night.” Such a model demonstrates the practical and efficient pairing of solar and EVs, which can be replicated in various settings. EDUCATING AND ENGAGING THE MARKET In an industry where knowledge is power, Chroma Energy Group significantly emphasizes education and marketing to drive awareness and adoption of solar energy. Parker elaborates on the company’s customer-focused educational outreach. “The big thing is education. As we reach out to potential C&I customers, some have renewable energy goals; some do not. It’s really on a case-bycase basis that we approach them.” Many businesses are unfamiliar with the intricacies of solar energy but are interested in the potential return on investment (ROI). Chroma Energy walks these clients through the various incentives available and illustrates how solar installations can significantly reduce we typically manage and perform nearly all the work ourselves when we’re the full scope EPC,” Duncan explains.This ability to adapt to various roles within a project highlights the company’s versatility and breadth of expertise. Parker addresses the potential challenge of labor shortages, a prevalent issue in many industries.“Our project management style helps curb workforce challenges,” he says. Solar installation requires specialized skills, and Chroma ensures its team has the knowledge to handle any project. “We provide on-staff personnel who know what they need to know for any individual project. We haven’t noticed any increased difficulty when sourcing local labor for more laborious tasks,” Parker notes. EMBRACING ELECTRIFICATION The shift towards electrification is transforming the energy sector, providing new opportunities and challenges.This trend significantly bolsters the case for solar energy for Chroma Energy Group, integrating Website: www.callhardhat.com Phone: (336) 790-4811 Email: info@callhardhat.com REDEFINING CONSTRUCTION STAFFING THE BLUEPRINT HardHat Workforce Solutions, LLC was founded in 2002 as a refreshing alternative to the construction staffing industry. We meet the needs of our customers through seventeen regional offices, a National Accounts, and a Renewable Energy Division. JOIN HARDHAT Discover the difference with HardHat! GREAT PAY, STEADY WORK. 94 BUSINESS VIEW MAGAZINE VOLUME 11, ISSUE 08
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