he explains. “Our focus is on training contractors to identify airflow issues and integrate duct sealing into their proposals.” Aeroseal’s policy department, led by Maggie McCarey, plays a crucial role in connecting the benefits of duct sealing with energy efficiency programs.“Utility programs are increasingly recognizing the value of Aeroseal duct sealing,” Scott notes. “Maggie is making significant progress in incorporating our solutions into these programs, making it beneficial for contractors and providing homeowners with rebate opportunities.” COMPANY PHILOSOPHY AND WORKFORCE CHALLENGES Aeroseal’s company philosophy revolves around innovation, environmental impact, and addressing the evolving demands of the workforce. Residential Program Director Tracy Martin discusses these core values influence the company’s operations and client interactions. “Skilled labor has always been a challenge for our industry, particularly in HVAC,” she explains. “It’s tough to find good people, and the nature of work has changed significantly.Younger workers entering the workforce now often seek flexible work hours and remote work options, which isn’t always feasible in our line of work.” Martin highlights how Aeroseal’s mission resonates with the new generation of workers. “One of the biggest opportunities for attracting younger workers is emphasizing that our technology is designed to improve the world by focusing on climate change improvement. This resonates with the younger workforce, giving them a sense of purpose and meaning in their daily work.” Aeroseal’s recruitment strategy leverages this sense of purpose, making it a compelling factor for potential employees. “I’ve seen some dealers take a creative approach by highlighting how their work with Aeroseal technology can positively impact Revolutionizing Building Efficiency Invisible Leaks, Visible Results. Air leakage in buildings is one of the biggest contributors to energy waste, leading to higher energy costs, compliance setbacks, and environmental impacts. From ductwork to building envelopes, Aeroseal’s groundbreaking automated air-sealing technologies are transforming buildings for a net-zero future. Your path to building performance, code compliance, and energy optimization has arrived. aeroseal.com 70 BUSINESS VIEW MAGAZINE VOLUME 11, ISSUE 08
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