seasonal use. The design phase considers including but not limited to sun exposure, wind patterns, and the intended use of the pool, ensuring a personalized and functional result. From design to construction and long-term maintenance, Gib-San Pools strives to create a seamless and enjoyable process for its clients. Of course, the company’s marketing efforts reflect that and highlight the joy and functionality of completed projects, showcasing the transformative impact of a well-designed pool on family life. The company’s marketing strategy highlights the experiential aspects of pool ownership. Rather than focusing solely on the construction process, the company emphasizes the enjoyment and lifestyle benefits that a pool can provide. By showcasing families using the pool, barbecues, 50 BUSINESS VIEW MAGAZINE VOLUME 11, ISSUE 08
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