maintenance, retail, and even vinyl pool construction. This diversification allowed the business to not only survive but thrive, laying the groundwork for future growth. “We broaden our base… since then the company has blossomed in size and scope,” Gibbs states, explaining that the company’s capacity has dramatically increased over the years. Originally, the company’s operations were confined to the Toronto city limits. However, with time, Gib-San expanded its reach across Ontario and eventually internationally. This growth was driven by a commitment to greatness and a willingness to explore new markets. Projects in the United Arab Emirates, the Caribbean, and the French Riviera showcased the company’s ability to adapt and succeed on a global scale, broadening its horizons and capabilities. As Gib-San evolved, so did its business model. The company shifted from purely residential projects to a mix of residential, commercial, and resort living developments. This shift was characterized by a holistic approach to client needs, offering a one-stop-shop experience. By partnering with landscape contractors, Gib-San provided integrated solutions that included both landscape and swimming pool services. This comprehensive approach simplified the process for clients, fostering trust and driving growth. As Gibbs expresses it, the company’s willingness to step outside the box is what opened “a tremendous amount of opportunities for company growth.” INNOVATIONS IN DESIGN AND TECHNOLOGY The pool industry has seen significant changes since the 1970s, moving from simple rectangular and kidney-shaped pools to elaborate designs featuring vanishing edges, tanning ledges, and water features. This evolution was fueled by client demand for unique and innovative designs, inspired by visits to imaginative places like Disney. When they returned, 42 BUSINESS VIEW MAGAZINE VOLUME 11, ISSUE 08
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