monthly team building breakfasts. Externally, the company makes sure to consistently highlight the advantages of its ESOP status in marketing materials, showcasing its talented workforce and emphasizing our 100% employeeowned status. It markets heavily on social media, making sure to occupy large portions of the local webspace, an approach that not only boosts team morale but also allows it to focus its efforts on being the dominant constructive force within its region. RECOGNIZING PRESENT AND FUTURE IMPACT BACK Construction’s commitment to quality and customer satisfaction has garnered numerous accolades. It was named the Best in Lexington for Home Remodeling by Smiley Pete Publications in 2024 and has consistently received the Readers’ Choice Award from its local newspaper from 2011 to 2023. Additionally, the company has been recognized on a national level by Houzz and has been ranked in the Qualified Remodeler Top 500 since 1999, most recently ranking at 153, highlighting its stellar service and design and won the award of the 2018 Small Business of the Year - Commerce Lexington Inc.’s Salute to Small Business” 25 BUSINESS VIEW MAGAZINE VOLUME 11, ISSUE 08 BACK CONSTRUCTION
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