Business View Magazine - August 2024

studies and GIS network design to aid in funding, construction efficiency, and equipment acquisition. James Kyle, the visionary CEO and founder, elaborates on this operational model, emphasizing the company’s unique approach.“We’re a wholesale materials distributor at our core, but we’ve added a number of different solutions,” he explains. “Our intention is to be the only company of our kind focused on accelerating our clients’ ability to connect people to their networks, enabling them to monetize their builds sooner than they would without our assistance.” This ambitious strategy has fueled its impressive growth. Reflecting on the past two years, Kyle shares, “We ended up taking on an investment partner, Carlson Private Capital out of Minneapolis. They’ve been instrumental in aiding our geographic expansion and enhancing the services we provide. We’ve more than doubled in size over the last two years.” Kyle’s appreciation for the partnership is evident. “It really has been a positive experience, which is something I didn’t hear much about before taking on a partner,” he admits candidly. This collaboration has brought a new level of sophistication to the company’s operations, enabling them to look at different markets more strategically and make a more significant impact. RURAL EXPANSION AND ECONOMIC IMPACT The COVID-19 pandemic has significantly reshaped various sectors, with broadband and telecommunications experiencing notable transformations. As remote work became the norm, the demand for high-speed internet in rural areas surged. This shift prompted a reevaluation of how connectivity affects these communities and the broader economic landscape. Kyle remarks, “During COVID, many people moved out of metro areas where they were accustomed to having high-speed access and relocated to more rural areas. The focus on getting them broadband has kept people in these rural areas. We used to call it a brain drain in small towns, where the smartest and the best people left for better opportunities. 237 BUSINESS VIEW MAGAZINE VOLUME 11, ISSUE 08 MILLENNIUM

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