its visibility and sales. Social media platforms have played a pivotal role in boosting brand recognition across Hawaii. Influencers and users frequently share updates from the farm, recipes, and visits to the farm store, creating a buzz through both digital and traditional word-ofmouth marketing. This blend of modern technology and community engagement is what drives continuous interest and support for Waialua Fresh. The corporate culture at Waialua Fresh is deeply rooted in a long history of expertise and legacy. “We are experts at what we do with the talents of both partners, families who, combined, have over 150 years of experience in our business,” Sencer says, stating that when you join Waiailua as an employee you will be widely accepted, acknowledged, and supported. Employees are treated as family, contributing to a collaborative and supportive work environment where everyone participates at all levels. This inclusive culture fosters a strong sense of community and shared purpose, driving the company’s success. Waialua Fresh continues to serve as a model for sustainable agriculture and community support in Hawaii, demonstrating that innovative practices and strong local partnerships can drive both economic growth and environmental preservation. More importantly, the company serves as a flagship 166 BUSINESS VIEW MAGAZINE VOLUME 11, ISSUE 08
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