It’s important to highlight that the company also opts to leverage local distributors to increase its efficiency while supporting the broader Hawaiian economy. Generally, the Waialua strategy involves slow and steady growth, very much like the concept of sustainability, but what this approach also allows it to do is keep its finger on the pulse of the most relevant market trends and demand. However, even with the slow and steady approach, there are still significant developments underway at Waialua Fresh, including the completion of a new manure barn this month, which will enable on-site composting for agricultural use. The farm’s 8th barn is set to welcome new chicks soon, and according to Sencer,“at the end of 2024, we will have 10 barns in production with about 500,000 Waialua Fresh layers total.” So, it is safe to say that the company is positioning itself to significantly increase its capabilities, which is even better news for Hawaii residents. It is building off a unique operational model that has helped it stand out well in Hawaii’s agricultural landscape. It’s correct to assert that the Waialua Egg Farm’s operational structure is unique to the islands of Hawaii. The hens lay eggs daily, which are immediately processed, washed, sorted, and packed. This ensures that the eggs laid are packaged the same day and typically distributed the next day, offering unparalleled freshness to Hawaiian consumers. Point blank, the efficiency of this process sets a new standard for commercial egg production on the islands and is undoubtedly effective enough to spread as a mainland practice. 164 BUSINESS VIEW MAGAZINE VOLUME 11, ISSUE 08
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