sustainability. In October 2013, the two companies identified what people back then did not realize was a costly issue: that 90% of the eggs in stores on the island were imported. Like many Hawaiian markets, this was considered the status quo, but the ones who were impacted the most by this were common consumers. So, the company duo acquired over 300 acres in Waialua intending to produce fresh, local eggs on O’ahu. This partnership, then known as Villa Rose and currently Waialua Fresh, marked a significant step towards supporting Hawaii’s agricultural goals. By 2022, the first 4 barns and a packaging plant were completed, setting the stage for the farm’s full operational capacity, which is expected to be realized by the end of this year with all 10 barns in production. Waialua Fresh is also committed to the well-being and empowerment of the local community. “Waialua Egg Farm is completely off the grid, with its own water and power supply. We are in the unique position of being able to provide aid to our community in times of need,” says Partnership Representative, Michael Sencer. Because of how independently it operates, Waialua Egg Farm holds the position as a vital resource during emergencies. Collaborating with the Hawaii Foodbank and the Department of Emergency Management, Waialua Fresh has designated its warehouse as a North Shore Disaster Response Zone. It has secured 1,500 “PreCovery Pods,” each containing over 120 servings of food, ready for deployment in crises. Additionally, the farm supports the community by offering affordable, fresh cage-free eggs at its roadside store every weekend and providing 162 BUSINESS VIEW MAGAZINE VOLUME 11, ISSUE 08
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