Business View Magazine - August 2023

as well as keep the number of homes they build down to a number that allows them to produce the finest on the market and not overextend the company’s resources or jeopardize its long-term relationships with its valued local sub-contractors. “We are very hands-on, and we visit each of our sites each day, talking to the different tradesmen and craftsmen that work on the jobs,” Benjamin Perthel outlines. “We keep it within a realm that you can drive daily to each project. There simply are not enough hours in a day to drive from Madison to Milwaukee back and forth two or three times. This is another reason why we keep our core builds down to between eight and twelve per year.” On the topic of subcontractors, Both brothers admit that while ongoing supply chain disruptions have impacted their business just as in any sector, it has been minimal due in large part, they point out, to the deep- rooted relationships they have worked to establish with all of their subcontractors. “A lot of our subcontractors we’ve been working with for ten or more years,” he relays. “The HVAC company we work with, our dad worked with them back in the 80s, and the cabinet maker has been working with our dad since they both started in the business- so we have a lot of long-term relationships that help us get ahead of potential labor and supply chain issues.” Zach Perthel also highlights that “A lot of our subcontractors are smaller so we are not working with big corporate entities all the time.” To keep subcontractors happy, Zach Perthel draws attention to Perthel Homes’ dedication to fulfilling invoices promptly as well as being very transparent about the amount of work the company may have for a given contractor. This open dialogue and PERTHEL HOMES