Business View Magazine - August 2023

70 BUSINESS VIEW MAGAZINE VOLUME 10, ISSUE 8 decisions along the home design journey. This forms, he insists, an approach that treats the process as a relationship rather than a purely transactional approach so often used, he argues, by other home builders in the field. “We talk with our clients about alternative products, alternative methods.” “We start with a very high standard of finishes and construction techniques to begin with so we are not building an entry-level or tract homestyle home, instead we start with some of the industry’s best products and then we can always customize from there,” he adds. “My goal is to help clients use the funds that they want to put towards their home in the most efficient way possible,” Benjamin Perthel says. ‘Designing’ relationships with subcontractors Part of the Perthel Homes strategy which circles back to its core relationship model, is the deliberate decision by both brothers to stay in a localized area within the state Quality ooring starts with something you’ll never see: your home’s sub oors. A high-quality sub oor provides the strength, stability and moisture resistance needed to help prevent bouncing, squeaking and warping. AdvanTech ® sub ooring stops squeaks before they start with a stiff, durable base that gives your nished oors a smooth, at surface with a luxurious, solid feel all backed by a limited lifetime warranty. 1 True quality is in the materials you don’t see. And that’s why quality builders trust AdvanTech sub ooring. ¹ Limitations and restrictions apply.Visit HuberWood.com/AdvanTech/ResidentialWarranty to learn more. © 2023 Huber Engineered Woods LLC.AdvanTech and AdvanTech logos and designs are trademarks of Huber Engineered Woods LLC. HUB 17976-2 07/23. Visit AdvanTechPerforms.com/MyHome to learn more. Luxury you can see is pretty. Luxury you can’t see is quality.