Business View Magazine - August 2023

69 BUSINESS VIEW MAGAZINE VOLUME 10, ISSUE 8 A company that has crafted a well-deserved reputation for paying close attention to detail, utilizing a transparent business approach, as well as its focus on continuously maintaining a close relationship with its customers and subcontractors, Perthel Homes continues to build a company respected for its consistently high quality of workmanship. Zach and Benjamin are the current generation of the Perthel family to take the helm of the thriving home-design company. Built by their grandfather, Jean Perthel, and then led by their father, Rick Perthel, Perthel Homes has been on the Wisconsin design scene for over 40 years, dating back to the 1980s. During the intervening years, local homebuyers and clients, as well as generations of families, have come to rely on the collaborative and supportive building approach and flare for what Perthel Homes does best that has been directly inherited from two generations of skilled home builders armed with the expertise and passion for home construction. This passion started early for the Perthel brothers when they both received a crash course on the ins and outs of the construction business by accompanying their father to home-building sites and learning on the job. After years of exposure to the business as early as their high school years, both boys were armed with enough tools in their toolboxes to carve out the current direction of Perthel Homes from where their father left off. “Growing up I always knew that this is what I wanted to do- following in my dad’s footsteps- and now that I have children, I enjoy doing it with them and having them come and help me on jobs and learn the business as we did,” Zach Perthel describes. ‘Designing’ relationships with customers “We are a smaller, semi-custom, and full custom home builder,” Ben Perthel begins. “We specialize in custom homes and mid-high-end home packages, building about eight to fifteen homes a year.” “Our goal is to provide our clients with a hands- on experience-more of a partnership- rather than the ‘I’m going to sell you a house and you are going to buy a house’ approach,” he adds. Perthel Homes instead focuses on building relationships with its clients and actively working with them for a true end-to- end home-building experience. “It starts from our first interaction with them [the clients] through completion of their home, through the warranty callback period and beyond,” Benjamin Perthel highlights. “We try to understand our clients, their families, their needs, and what their goal is in building a home. We also try to factor in things like the ages of their children or what activities they may enjoy so we can craft designs and help to guide them through the process,” he continues. The process that Benjamin Perthel refers to forms what he describes as an education on what goes into the construction of the client’s home so its clients can make informed PERTHEL HOMES