Business View Magazine - August 2023

63 BUSINESS VIEW MAGAZINE VOLUME 9, ISSUE 12 Over the last three years, the real estate market has shifted from a seller’s market to more of a buyer’s market, with properties taking a little longer to sell and realtors a little more hands-on in their approach, as Federal Reserve interest- rate measures have helped to ‘normalize’ an overheated housing market across the US. Hague partners have recognized the need to better prepare realtors and equip them with more traditional selling approaches that have worked well over time. For this reason, they have developed 72SOLD, a nationally recognized program that offers a different approach that promises to provide convenience and put more money into the pockets of home sellers. By leveraging online platforms and a 10-part Home Selling strategy, the program aims to attract buyers, optimize property listings, and create a competitive edge in the market. 72SOLD- Revolutionizing Real Estate Sales HAGUE PARTNERS Having extensive experience in the real estate industry, Co-Founders Greg and Teresa Hague have witnessed the transformative shift from realtors actively searching for buyers through traditional methods to buyers themselves utilizing online platforms to find their desired homes. “If you’ve been in the business, you know that a serious buyer will typically look online two or three times a day to see what’s coming up. Yet, the traditional business practice has not changed, even though the way you get in front of buyers has,” explains Greg. “The way you get in front of buyers, which used to be a little newspaper ad or a sign which said essentially nothing, is now online, where you can provide quite a bit of information and photography when they first see the home.” 72SOLD is a 10-part selling program that starts with how the home is portrayed online, right from the style of photography to the number of photographs shared. “That number must be within a certain range, or your buyer views start to drop off. We can measure that. Also, we know that if you spend the time on a few amazing photos, it makes the price look comparatively better. Buyers reach out for homes based on what they believe