Business View Magazine - August 2023

131 BUSINESS VIEW MAGAZINE VOLUME 10, ISSUE 8 ALL AMERICAN PET RESORTS more resorts, scheduled to be operational by 2024 in Asheville and Greensboro, North Carolina. The Power of Rebranding: A Fresh Face for a Flourishing Franchise A potent blend of enterprise, branding, and technology lies at the heart of All American Pet Resorts’ success, a fusion that has propelled its growth. Dimitroff recalls, “We took a holistic look at everything we did, our web presence, our marketing, digital presence. We looked at how we communicated with the customer and the market in general.” In Dimitroff’s opinion, the original brand image did not mirror the quality of service and unique business model All American Pet Resorts provides. With the help of several partners and franchisees, they set about crafting a new logo, developing a brand new website, and reengineering their approach to customer interaction. Dimitroff remarks, “We’ve revamped the business and turned the company upside down, with significant improvements on core company processes which has paid significant dividends in growing our business.” Also integral to this transformation has been the implementation of cutting-edge technology. Despite pet boarding’s personal and emotional nature, Dimitroff maintains that technology’s role is critically important. For example, the new operational software in use at franchised locations facilitates online reservations and text message communication with customers, delivering real-time updates about their dogs and offering a glimpse into their pets’ experience. The Investment Landscape: The Costs and Returns of a Canine Franchise When it comes to joining the All American Pet Resorts family as a franchisee, the financial investment is substantial, but so too are the potential rewards. Dimitroff breaks down the figures: “The initial investment rounded off, ranges from $690,000 on the low end to a little over $1.5 million on the high end.”