Business View Magazine - August 2023

121 BUSINESS VIEW MAGAZINE VOLUME 10, ISSUE 8 OREGON RESTAURANT & LODGING ASSOC mall businesses across the country need thriving associations with competent professional staff who serve as intelligence officers for their respective industries. When the Oregon Restaurant & Lodging Association (ORLA) first came into existence back in 1932 (the two associations merged in 2010), it was clear a unified voice was needed to represent the needs of hospitality businesses across the state. Far too often, elected officials who in many cases serve in a volunteer civic capacity, have little time to become experts on all policy decisions crossing their desk. Imagine a world where elected officials had no organized industry voice to turn to while making policy decisions for their constituents. That world would be rife with unintended consequences and short-sighted decision making. S ASSOCIATIONS OF FUTURE MUST EMB INDEPENDENCE AND CHOICE The Oregan Restaurant & Lodging Association: helping facilitate its members to provide a top tier hospitality experience