Business View Magazine - August 2023

114 BUSINESS VIEW MAGAZINE VOLUME 10, ISSUE 8 o one wants to hear about COVID anymore, but it had a profound impact on the long term care (LTC) industry. It put nursing facilities and assisted living communities in the spotlight as the vulnerable seniors in their care were so susceptible to the virus. This attention highlighted the chronic underfunding of the Medicaid program, which in Virginia pays for the care of six in ten nursing facility residents. As we move beyond the three-year public health emergency, it is critical to maintain a focus on this essential segment of the health care continuum by investing in the services provided to seniors and the staff who provide their care. N FOR NIORS Putting the needs of its members first; VHCA-VCAL focuses on the issues that matter