Business View Magazine | August 2022

80 BUSINESS VIEW MAGAZINE VOLUME 9, ISSUE 8 the opportunity. According to Holloway, “It has taken four years to get to this point in our franchising journey. We are offering a brand that promises excellence, honesty, as well as an ethical business offering. We’ve been tracking our successes to achieving this goal, like playing a game of chess, with slow calculated moves.” Holloway’s biggest motivation behind franchising BCR is the belief that in order to grow a brand faster, you need to involve more people. It may seem like the ideal franchisee candidate should already be a business owner, but Holloway knows that anyone with the right mindset and motivation can be a great business owner. He reports, “We’ve been able to upskill individuals from a sales position to branch owner 10 times already, within our own company, and we’re keen to keep our track record going.” The company is looking for individuals who are financially stable, honest, ethical, trustworthy, and motivated. It is also important for candidates to fit into the culture and “deliver high energy with full throttle.” At the end of the day, Best Choice Roofing wants to “empower nobody to become somebody.” This term was coined by Holloway from first-hand experiences. One of BCR’s partners, who emigrated from Turkey, is a good example of what the company stands for. He joined Best Choice Roofing after having a success business selling meat from the back of his truck. After joining the company, he worked his way to a management role, which attracted Holloway’s attention… Holloway then offered him an ownership opportunity. Now this individual employs nearly a hundred people. The literal American dream. With supply chain issues plaguing every industry, the roofing industry was not immune. While some areas presented real issues, the company relied heavily on communication. Managing clients’ expectations meant communicating as accurately and timely as possible. During COVID,