Business View Magazine | August 2022

79 BUSINESS VIEW MAGAZINE VOLUME 9, ISSUE 8 “Our employees are genuinely excited, as they work for a company where they know their worth. Work hard and you’ll be able to lift yourself out of poverty,” says Lisa Holt, Brand Manager at Best Choice Roofing. Holt has heard firsthand stories of people who started the job at the company living in a car or not able to pay medical bills, and in a short time being able address these issues. She notes, “From my perspective, it’s fulfilling to see these changes and it helps with morale around the office.” The company might have started as a roofing organization, but it has transformed into a people-first company. Through a tremendous amount of time and energy, Best Choice Roofing transforms its employees’ lives professionally, as well as personally. “We train people to get the job completed professionally, which means educating them on how to interact with the general public, how to stay motivated, and more,” says Holloway. Commission-based compensation requires high-level energy from employees and leaders who set the standard for development and promotions. At Best Choice Roofing, sales personnel can work their way to an ownership level. This upward moving career path really differentiates Best Choice Roofing from its competitors. Sales personnel can work their way to a management role and take part ownership in the branch. The results affirm a motivated workforce who stay with the company for years. Best Choice Roofing is currently developing a franchising model, making it one of the few roofing organizations to engage with this offering. Officially launching in 2023, the company hopes to expand its reach across the United States. By offering individuals an opportunity to get into the roofing sector, Best Choice Roofing ensure that its experience and branding will allow more individuals to seize BEST CHOI CE ROOF ING

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