Business View Magazine | August 2022

76 BUSINESS VIEW MAGAZINE VOLUME 9, ISSUE 8 I n 2009, working with a single insight into the roofing industry, Wayne Holloway, realized there was a niche in the marketplace that needed to be filled. Holloway recognized that clients need roofing experts on their side who understand exactly what reroofing requirements are needed. Clients also longed for assistance with their insurers to “see eye-to-eye,” so he established Best Choice Roofing in a 900 square foot condominium in Hendersonville, Tennessee. The core of the Best Choice Roofing model is client education of work requirements and roof replacements. BCR is successful because their consultants make it easy to understand what’s needed when going over damages. They also assist clients in deciding whether to repair or replace a damaged surface. They were one of the first businesses to implement this business strategy. BCR took advantage of our unique market position and provided customers with quality service and product material. In turn, this allowed for rapid expansion of the organization – thanks to a lot of hard work and a highly motivated staff. Scouting top talent for Best Choice Roofing was one of Holloway’s main priorities. He emphasizes, “From the get-go, we focused on finding and retaining the best talent. We have always believed in giving people the opportunity to grow, financially as well as professionally.” Currently, the administrative staff for the Best Choice Roofing brand houses approximately 150 to 175 employees, while the sales team is made up of 400 to 450 members in the field. Roofing