Business View Magazine | August 2022

140 BUSINESS VIEW MAGAZINE VOLUME 9, ISSUE 8 that was fun and happy. Subaru offers various training for all levels of employees and the Austin Subaru staff were encouraged to take advantage of any programs that they could. “Our technicians take both online and off-site training,” says Hudson, “and I am pretty proud of the fact that we have the largest number of master technicians in the country, which also means that they have completed all of the Subaru training. We have a great retention rate with some staff having been with us for over 30 years. The longest within Continental Automotive is a technician at the Mercedes dealership who has been there over 50 years.” Being so family-focused, and rooted in the history and culture of Austin, the Austin Subaru dealership takes community service very seriously. There is very little conventional marketing done. Instead, they work on goodwill and spend that money on worthy causes. Last year this amounted to $1.4 million. As a result of its ongoing contributions, Austin Subaru has become an integral part of the Austin community – and has built trust with people throughout the area. This all comes back to the focus on transformational relationships that weaves its way through every aspect of the business.