Business View Magazine | August 2022

138 BUSINESS VIEW MAGAZINE VOLUME 9, ISSUE 8 pandemic, we decided to change our thinking behind what we do. That is when we introduced what we call our “transformational mission,” which turned out to be perfect timing because at that point it was a very helpful way of looking at things given the amount of uncertainty in everyone’s lives – both customers and our team.” The Austin Subaru mission became all about changing the perspective and changing the conversation to focus on the goals and desires of each person as an individual. When everyone was filled with uncertainty, Austin Subaru was taking a step back and asking everyone from the technician in the bay to the person who walked through the door – what are your hopes and dreams for being here, for buying the car, for life? “We tried to build relationships a little differently,” explains Hudson, “and things were a little bit more important in that area at that time. Everybody was needing a little different