Business View Magazine | August 2022

136 BUSINESS VIEW MAGAZINE VOLUME 9, ISSUE 8 UBARU C ontinental Automotive Group is a family- owned organization that traces its history back to 1966. Continental started with Austin’s only Mercedes Benz dealership, as well as stores selling Jaguar, MG, Austin Marina, Triumph, Alfa Romeo, and Toyota. It was not until the mid-‘70s that the Hardeman family became owners instead of customers – and from that moment on they have been firmly focused on Austin, Texas as a home, and Continental Automotive Group as part of the backbone. In 1996, the Continental Automotive Group acquired Austin Subaru. Today they run Infiniti, Subaru, Mercedes, Audi, Honda, and Chrysler Dodge Ram dealerships. The Hardemans love cars and know how to choose quality – Subaru was a great fit. “When we moved to our new location in 2017, this was the largest Subaru dealership in the country,” says the franchise owner Genny Hardeman Hill. Austin Subaru covers five acres, has more than 30,000 feet in the service department and the same again in the building. The dealership employs some 180 people and is AT A GLANCE AUSTIN SUBARU WHAT: A popular flagship Subaru dealership in the Continental Automotive Group WHERE: Austin, Texas WEBSITE: www.austinsubaru.com FOR THE LOVE OF DRIVING