Business View Magazine | August 2022

128 BUSINESS VIEW MAGAZINE VOLUME 9, ISSUE 8 the majority of consumers noticed when a brand was missing and resulted in a negative connotation with the missing manufacturer. As shows begin to shift gears to a more dynamic and experiential show, the opportunity to cater to a broader audience significantly increases. This unique opportunity provides exhibitors the ability to retain and grow their consumer database as new car buyers enter the market With the Washington, D.C. Auto Show’s audience (both exhibitor and consumer alike) in mind, the 2023 Show will continue leading the charge of sharing, informing, and engaging by reimagining what the DC Auto Show experience is. New layouts catering to segmented buyers will connect directly with attendees by showcasing models that serve their particular lifestyle. Educational opportunities for all levels of mobility enthusiasts will shed light on a broad range of topics from changes within the industry to everything electric and basic car maintenance to building custom rides. An increase in interactive experiences, gaming, ride-and-drives, and a designated kid zone will entice consumers to come out, have fun, and get hands-on with exhibitors. This is just a simple snapshot of the insight that the team at WANADA has come across and how they plan to change the game and help shape the future of mobility with their January Washington, D.C. Auto Show. Stay up to date with the latest industry news and events with WANADA and check back for what is to come during the 2023 Washington, D.C. Auto Show– set to hit the Walter E. Washington Convention Center January 20-29, 2023.