Business View Magazine | August 2022

127 BUSINESS VIEW MAGAZINE VOLUME 9, ISSUE 8 WASHINGTON AREA NEW AUTOMOB I LE DEALERS ASSOC I AT ION (WANADA) presenting their sustainable growth strategies. As the traditional automotive industry continues to shift, so will that of these iconic automotive shows sprinkled across the nation. Gone are the days of meandering through large halls, snagging a quick glance at the latest models from a plethora of local and international manufacturers. Now, the shows look to become more dynamic, hands-on, interactive, and informative. In recent years, some manufacturers have lacked the vision to stay connected to the auto show experience, leaving guests to miss the opportunity to connect with their brand. Digital media, growing demand, and the need for more has created an argument asking if there is truly a need for these exhibitions. The answer is –“YES.” In fact, a survey from the 2022 Washington, D.C. Auto Show demonstrated WANADA call upon a handful of visionaries and thinkers within the industry to dive deeper into topics such as advanced technologies, vehicle footprints, material and labor shortages, ICE regulations, generational usage, and much more. Fireside chats, panel discussions, and keynote presentations fill the schedules of those looking to make a difference and share their opinions as the media pencil in one-on- ones, eager to share the breaking news and updates to their broad audiences. The show’s exhibitors also use this Public Policy Day as a means to communicate. Now, more than ever, exhibitors are determined to shed light on the changes they are providing to their consumers. As corporate transparency has become an expectation of the new and educated consumer, savvy exhibitors have learned to use the auto show stage to showcase their commitment to their customers while