Business View Magazine | August 2020

63 BUSINESS VIEW MAGAZINE AUGUST 2020 Digital printing for corrugated packaging. Proud partner of BigCountry Raw. B IG COUNTRY RAW pet food is emotional; it’s not like putting gas in your car.” Big Country Raw was established in 2012 by Geraldine, a stay-at-home mom who also bred dogs on the side as a hobby business called Big Country Kennels. Back in 2005, the Brouwers retrieved a dog from a breeder friend who felt that the best way to feed canines was with raw food – meat, organs, bones, body parts from fowls, etc. “We took our dog home and tried to feed her the dry food that we fed our other dogs and she wouldn’t have it,” Geraldine recounts. “There wasn’t a lot of market material about that, at the time, so I pulled my friend’s notes and read a little bit about what she had written down about a raw diet. We went to a local butcher and bought some of the parts – kidneys and organs and bones - that she had recommended, and made up a raw food diet according to her instructions. We fed it to the dog and she did really well. We also had a dog with some health issues; she had food allergies