Business View Magazine | August 2020

61 BUSINESS VIEW MAGAZINE AUGUST 2020 BIG COUNTRY RAW Food for pets, naturally T oday, the pet food market in Canada is worth approximately $1.9 billion and it is projected to grow at a rate of 4.3 percent over the next five years. According to Geraldine Brouwer, co-owner with her husband Rob, of Big Country Raw, a distributor of “raw,” as opposed to canned and bagged pet foods and supplements, the growing “humanization” of pets is a big factor in the industry’s growth. “People now refer to their pets as their ‘fur babies,’ or their ‘kids,’” she explains. “They share a home; they share a life. Dogs and cats are more a part of the family than they’ve ever been. So, consumers are willing to spend more on their pets and one way they can do that is through diet. Buying AT A GLANCE BIG COUNTRY RAW WHAT: A distributor of raw pet foods and supplements WHERE: Smithville, Ontario WEBSITE: www.bigcountryraw.ca