Business View Magazine | August 2020

22 BUSINESS VIEW MAGAZINE AUGUST 2020 “NUCA has a terrific opportunity for growth over the next four years,” Carlson says. “My job is to recognize and build the membership growth all of us know exist in the industry. Membership in a trade organization during trying economic times only can help every single of one of today’s and tomorrow’s NUCA members. There is strength in numbers, as every business owner knows.” In 2020, NUCA is ramping up the organization’s programs and industry presence. New business benefits in insurance and other areas are being added. The Association’s government advocacy program was strengthened last year with a new partnership with E. Wyman & Associates, a leading construction lobbying firm in Washington. Two new NUCA Chapters were added this year, in East Tennessee and New Jersey, with Kentucky not far behind. With a new Chairman of the Board being installed at the NUCA Convention & Exhibit this February, whose mandate for this year is membership growth, Carlson has created a membership growth program that shows results. Dubbed “NUCA +1”, he is asking each NUCA member to persuade just one business associate to join the national and state associations. “There are businesses our members work with each day that we know should be part of NUCA,” Carlson explains. “They would gain so much for their own business models by being part of us, and NUCA membership is cheap compared to what they gain in contacts, business benefit discounts, new business, industry information, safety training, opportunities, and networking.” NUCA is like many trade organizations, offering its members a wealth of events to attend. Besides the annual convention, held this past February 2020 at a superb Tucson, Arizona resort, the national organization also holds an annual fly-in to Washington for its members to meet with their own Members of Congress. Infrastructure construction projects are on everyone’s minds this year in Washington as the ultimate stimulus for our nation’s reeling NUCA CEO, Doug Carlson