145 BUSINESS VIEW MAGAZINE AUGUST 2020 Go Durham “We move the city” A s communities everywhere learn to navigate a “new normal,” public transit will play an ever-increasing role as both essential service and a trusted means to move about. In the City of Durham, North Carolina, GoDurham is that vital people-mover. The City of Durham entered into the transit business in 1991, when it assumed responsibility over the transit system previously operated by Duke Power Company. At that time, the Durham Area Transit Authority (DATA) fixed route service was provided through a transit management contract with a third party management company. In October 2010, the City of Durham entered into an agreement with Triangle Transit to oversee the management of Durham’s fixed route and demand-response services. Then in March 2015, as part of a regional re-branding effort, DATA became GoDurham and Triangle Transit became GoTriangle. GoDurham’s mission is to set the standard of excellence in the Triangle region for passenger transportation services by providing safe, reliable, convenient, and accessible transportation for the city’s citizens and visitors. That commitment, accomplished by exceeding customer expectations and treating each other with respect and dignity, has made GoDurham a trusted, essential connection for the entire Durham community.