Business View Magazine | August 2020

144 BUSINESS VIEW MAGAZINE AUGUST 2020 years. Some of the strategies discussed in Driving Forward to sustainably address transit needs include: • Proactive transit infrastructure planning alongside new land developments • Dynamic re-routing of underutilized vehicles to meet peak demand periods or reduce delays • Allocating the most resources where it could benefit the most ridership • Empowering ridership with the knowledge to effectively navigate the system • Targeting fare concessions to low income riders • Expanding hours of operation to match the local economy and hours of operation of local employers • Supply larger vehicles to keep up with growing ridership • Maximizing cost efficiency by utilizing demand-responsive or subsidized partner- provided services during times or areas with low ridership In 2010, CKTransit provided daily connections between Chatham-Kent communities for the first time ever (11 communities across 3 routes), allowing its residents access to job opportunities, education, medical services, and other essential needs not available in the community in which they lived. Over the past decade, it has continued to expand its services with innovative and cost-effective programs and practices. And going forward, CKTransit has many more ambitious plans. At the beginning of the new decade, it is poised to become an even better provider of the transportation needs for the benefit of all the residents of the municipality of Chatham-Kent. PREFERRED VENDOR n Voyago www.voyago.ca