Business View Magazine | August 2019

7 BUSINESS VIEW MAGAZINE AUGUST 2019 BASKIN-ROBBINS GROWS INTO PLANT-BASED CATEGORY WITH NON-DAIRY FLAVORS OPENING L INES B askin-Robbins, the world’s largest chain of ice cream specialty shops, is dipping into the plant-based dessert category with the launch of two new mouth-watering non-dairy flavors. Both Non-Dairy Chocolate Chip Cookie Dough and Non-Dairy Chocolate Extreme will be available for ice cream fans in-store beginning August 1. The two non-dairy – yet flavor-full – menu items are vegan takes on classic fan-favorites. Made with a base blend of coconut oil and almond butter, the result is a dessert so rich and indulgent, you won’t be able to tell that it’s not the full-dairy version: • Non-Dairy Chocolate Chip Cookie Dough is made with cookie dough pieces, chocolate chunks and a chocolate ribbon. • Non-Dairy Chocolate Extreme contains chocolate chunks and a chocolate ribbon, and is also gluten conscious. Both flavors contain no artificial dyes, which have been absent from all Baskin-Robbins ice cream since 2017 as part of Baskin-Robbins’ and Dunkin’ Brands’ commitment to serving high-quality menu items. The Non-Dairy flavors are also free from preservatives, artificial flavors, high fructose corn syrup, and are Kosher. “The Baskin-Robbins culinary team has been hard at work on our non-dairy flavors for over two years. It was important for us to take the time to get it right,” said Jeanne Bolger, Director of Research and Development, Baskin-Robbins. “Both flavors are so smooth and indulgent, and the final product delivers the incredible quality that our customers have come to expect from any Baskin-Robbins ice cream. We’re very proud of the result.” With plant-based food sales increasing in double- digits across the country, Baskin-Robbins embraced the opportunity to expand their ice cream portfolio to non-dairy indulgences. “We’re excited to expand our ice cream portfolio into the vegan space and offer our guests increased options, especially with such high consumer demand for a product like this,” said Carol Austin, Vice President of Marketing for Baskin-Robbins. Baskin-Robbins is offering deliveries through DoorDash to those who want to stock up on non- dairy options from the comfort of their home. We’re excited to expand our ice cream portfolio into the vegan space and offer our guests increased options