Business View Magazine | August 2019

36 BUSINESS VIEW MAGAZINE AUGUST 2019 one of the biggest sponsors for the annual Shediac Lobster Festival in July. It also sponsored last year’s Ocean Festive – a new event featuring the best Atlantic Canada has to offer – world-class seafood, breweries, wineries, distilleries, beaches, artisans, artists, and live music. Shediac Lobster Shop is focused on sustainability, while trying to expand its footprint globally by meeting face-to-face with business owners overseas. Belliveau notes, “With sales and marketing, my job was to go after blue chip accounts and get product as close to the end user as possible. The more direct, the better control you have. Food safety and sustainability are very important, so we’re paying attention to those on a global scale. We specialize in frozen and our product is sent frozen by cargo ships. All the food audits and stringent quality control rules are very demanding and our QC Manager, Anna Cormier, goes above and beyond to keep on top of the regulatory changes. Also deserving credit is Lana Maillet, our VP of Human Resources, who basically