Business View Magazine | August 2019

335 BUSINESS VIEW MAGAZINE AUGUST 2019 South Texas Music Festival, which promotes the evolution of the conjunto sound to target families and a younger audience. I’ve learned the importance of focusing on the youth; they’ll have the jobs tomorrow that will help sustain any museum organization. We strive to create unique things to promote our city, like the Music Festival and our Hog Waddle Country Concert and Cookoff. San Benito was known as a go-through town and we want to make it a go-to destination, bringing outside people here.” Martha McClain, San Benito PR Director, adds, “From an environmental outlook, we’re in the third stage of a wetlands project designed to attract birds and wildlife to our area. And we’re able to do this through a series of grants we’ve been receiving. Birding and ecotourism is another influencing factor that draws a lot of winter visitors from around the world to this area to view some of the unique species here. We also have a new $1 million park under construction at the south end of town that we’re pretty proud of. That was also funded through grants. For the future, we expect a lot of retail development to be coming in and we’re beefing up our marketing plans. We have a lot of bargain-priced land available for new businesses; we’re featuring that in all our promotions. With our proximity to the coast, to Mexico, and the I-69 corridor that takes all our products up north, we’re in a natural position for growth and development.” De La Rosa sums it up beautifully, “San Benito offers a great quality of life. Any family or business professional wanting to relocate, they should really consider looking at us.” SAN BENI TO, TEXAS We’re San Benito Proud. Since 1979. Celebrating 40 Years of First Class Service on a First Name Basis. www.fcbtx.com / 24 HR. TELEBANK 888.361.3661 / Member FDIC BROWNSVILLE • HARLINGEN • LOS FRESNOS McALLEN • RAYMONDVILLE SAN BENITO • SOUTH PADRE ISLAND 1 9 7 9 - 2 0 1 9