Business View Magazine | August 2019

190 BUSINESS VIEW MAGAZINE AUGUST 2019 city has a lot of priorities,” she says. “But to know that we fall into the mayor’s priorities and the city’s priorities, I think says a lot to our stakeholders. They know when they come here, it’s not just about the Crossplex; it’s about the city of Birmingham taking care of you and your event. Birmingham is becoming a sports and entertainment destination. We’re more than just a venue.” PREFERRED VENDORS n Mondo America Inc. www.mondoworldwide.com For multipurpose athletic and event complexes, hydraulic tracks offer a bevy of benefits, including flexibility of use and advantages for the local economy. Just the push of a button raises the track’s banked curves in minutes to the desired height for competitions or training sessions. Because it’s so easy to set the track to any desired incline, the track is extremely versatile and ideal for athletes from amateur to elite, and for all levels of competition. When lowered, the track is flush with the surrounding surface, so the entire area can be used for other sports or activities; the Birmingham CrossPlex, for example, uses the area for volleyball after track season ends. Hydraulic tracks also offer economic advantages to cities, enabling them to have other events on the same floor. Hosting prestigious track and field competitions and other events can significantly enhance the economy of the community, including by generating revenue for hotels, restaurants and other businesses from the participants and spectators who come to the city for them. The added revenue often reaches into the millions of dollars for a single event. During the first full year the Birmingham CrossPlex was open, the total economic impact was $20 million — and that was for hosting just a few events. For more information about Mondo hydraulic tracks, visit www.mondoworldwide. com/na/en/ or email mondo@mondousa.com or call (800) 361-3747. n Sheraton Hotel www.sheraton.marriott.com n The World Games 2021 BHM www.theworldgames2021.com