Business View Magazine | August 2019

14 BUSINESS VIEW MAGAZINE AUGUST 2019 an example of sustainability that goes beyond vehicles to show how a company can significantly reduce the environmental impact of its operations. By cutting our U.S. emissions by 40 percent, we will be that much closer to our goal of having a net positive impact on the environment by the middle of this century.” Toyota’s VPPA program is the result of more than six years of research into how best to reduce and offset emissions from the company’s operations, working in partnership with MIT, the National Renewable Energy Lab, the Rocky Mountain Institute, and others. It is part of a wider effort across the company to reduce the environmental impact of enterprise operations as it also works to limit vehicle emissions. This endeavor supports Toyota’s Environmental Challenge 2050. Launched in 2015, the Challenge sets out six objectives for the company’s global operations, including: • A ninety percent reduction in global average CO2 emissions from new vehicles vs. 2010 levels; • The complete elimination of CO2 emissions from the entire vehicle life cycle; zero emissions at all manufacturing plants worldwide; • Minimizing water usage and implementing water discharge management protocols; • Promoting global deployment of end-of-life vehicle treatment and recycling, and; • Connecting and promoting nature conservation activities outside of the Toyota Group in the communities where we operate. funding the generation of renewable electricity, Toyota expects to substantially offset emissions from its facilities in North America. “Toyota has long been defined by its commitment to responsible environmental practices, and we’re proud to build upon that great legacy today,” said Kevin Butt, General Manager and Regional Environmental Sustainability Director for Toyota Motor North America. “We are committed to setting We are committed to setting an example of sustainability that goes beyond vehicles