August/September Business View Magazine

80 81 a Keller Williams franchise, you run it like Keller Wil- liams.” The philosophy on agents is that every agent is a business owner. All KW training and coaching is geared to help them build their business. It’s an interdepen- dent model; agents are trained to be independent, given autonomy, an attitude toward business, extensive coaching, programs, and technology. Agents working under the KW Southern Arizona real estate model excel in a productivity-specific en- vironment. Everything is done to help them succeed. As the OP, Jones could go out and sell if he wanted to, but the Team Leader (manager of the office) is under a non-compete model. “I no longer sell,” says Jones, “I con- sider myself a Mega Agent because I succeed through all the other agents. It’s important for them to know the guy running the office is not competing against you.” KW Southern Arizona has one ownership group that covers their entire territory - an ideal opportunity for synergy in a geographic area. Its agents cover every KELLERWILLIAMS SOUTHERN ARIZONA DAVID JONES OPERATING PRINCIPAL type of property sale: luxury; rural land; short sales; REO (real estate owned by a lender). The average selling price for a house is $200,000 to $250,000– that price point in the Southern Arizona/Tucson area will sell quickly. It’s the sweet spot of the market; the center target. But there are also agents specializing in the south part of town that are still selling $130,000 houses. Jones says he loves having such a diversity of agents all playing under the same roof. Currently, listings are down and inventory is down, which is creating a bit of urgency. Yet the market could shift at any time. Ac- cording to Jones, “Buyers could just abso- lutely stop, because they’re buying so fast right now. Three months ago, I would have said homes were selling quick–not fast – and prices weren’t skyrocketing. Right now,