August/September Business View Magazine

78 79 KELLERWILLIAMS SOUTHERN ARIZONA PREPARING FOR THE MARKET SHIFT F ormed in 2010 by Anthony Azar and David Jones, Keller Williams Southern Arizona started grow- ing from the get-go and has never looked back. It started with 200 agents (70 percent came from Azar’s former Realty Execs franchise) and now has close to 450 working from two Market Centers, with three offic- es in Tucson, and one office in Sierra Vista. Joesler Village Market Center, in the north-central area of town, has an extended office in Oro Valley in north- west Tucson, and Kolb la Playa on the east side has a business center about an hour south of town in Sierra Vista. Operating Principal (OP) of KW Southern Arizona, David Jones, de- scribes Keller Williams as a sys- tems-based company, with its own proprietary models and technologies. “I tell people, if you buy a McDonald’s and run it like a Jack-in-the-Box, you’ll probably go out of business. If you buy AT A GLANCE KELLER WILLIAMS SOUTHERN ARIZONA WHAT: Real Estate brokerage firm WHERE: Tucson, Arizona WEBSITE: