64 Business View - August 2015
But since legislative inertia rules the day, Gordon re-
alizes that the company needs to take the initiative.
“As the market leader, it’s our responsibility to grow
the market,” he acknowledges. So to help achieve
that aim, JM Eagle has recently launched several pub-
lic relations and educational programs. In 2014, the
company created a 60 second commercial extolling
the virtues of plastic pipe. It aired on cable TV 4,000
times, reaching 137 million Americans. It also initiated
a digital campaign aimed at the country’s engineers
and contractors, reaching close to 100,000 of them
over a six month period. “So we’ve really started the
conversation of making sure the engineering commu-
nity in the country is totally aware of the advantages of
plastic pipe,” says Gordon.
MANUFACTURING
