Business View - August 2015 13
ten believe they will reach 100
• We are honest about our age, with only 1 in 5 peo-
ple having lied about it. When people do lie, they
are more likely to claim to be older
• 71 percent expect to live longer than their parents
• The top three celebrities believed to be aging well
are George Clooney, Brad Pitt and Sean Connery
for men; and Madonna, Betty White and Jennifer
Aniston for women.
Interestingly, the survey found 84 percent of people
believe they can take steps to slow down the effects
of aging. People employ a vast array of methods to
reduce the physical effects and appearance of ag-
ing with diet being the biggest weapon ahead of
exercise and anti-aging treatments and procedures:
• Changing diet (54percent) and regularly taking
supplements (45percent)
• Joining a gym (28percent)
• Using anti-aging creams (24percent)
• Giving up smoking (22percent) and alcohol (18per-
cent)
• Conducting cognitive mental exercises (19per-
cent)
“While people claim to look and feel younger than
their years, scientific study after study show people
are, in fact, more likely to be older than their chrono-
logical age,” said Dr. Gil Blander, Chief Science Offi-
cer of InsideTracker. “That being said, our America’s
Attitudes to Aging study shows people are taking
active roles to combat the impacts of aging and are
embracing the prospect of their senior years. Today,
50 is the new 30, people in their 60s are far from
being considered old and people are enjoying and
expecting to lead healthy, active lives well into their
80s.”
InnerAge is a service that assesses a person’s bi-
ological versus chronological age by analyzing the
five blood biomarkers most scientifically proven to
impact longevity. It then suggests five Focus Foods
which if incorporated into diet can optimize these
biomarkers and help slow the effects of aging from
the inside out.
Since the platform launched in January, it has found
people have an InnerAge that is on average 3.13
years older than their given years. It has also seen
