graphics have really taken the forefront for any kind of advertising as far as interactions,” says Kessling. “The nice thing with digital is you can click through right to tickets for an event or for our games.” Social media plays a crucial role in the marketing mix, with platform preferences heavily influenced by regional demographics. “In our market, Facebook is the king of what people pay attention to the most,” Kessling notes.“Our ad buys are generally heavily on Facebook, but we also utilize Instagram and X too.” Beyond promoting games, the Curve has embraced its role as a community catalyst through special events that support local organizations. Their “Pint for Vets” beer, wine, and spirits show supported Band of Heroes Outdoors, an organization combating veteran suicide—particularly meaningful in a region with an unusually high veteran population. “Central Pennsylvania is one of the densest veteran communities in the country, so our veterans are very important to us here,” Kessling says. Other initiatives include partnering with Abate for children’s programming and motorcycle safety education through a pickle festival, plus numerous walks and charity events utilizing the warning track. CURVE MERCHANDISE The merchandise strategy at People’s Natural Gas Field balances tradition with innovation, offering fans everything from essential baseball souvenirs to premium apparel. Gravert oversees this operation with careful attention to market preferences and price points. “Our staples are always going to be our on-field caps, baseballs, bats, foam fingers, and some generic t-shirts,” Gravert explains. “Then we try to mix in some higher-end items like our polos and jackets, and sweatshirts.” Planning for 2025 merchandise is already underway, though specific decisions remain in progress. “That 95 BUSINESS VIEW MAGAZINE VOLUME 12, ISSUE 04 ALTOONA CURVE
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