In 2023, the team underwent a significant transition when Diamond Baseball Holdings purchased the franchise. Despite the ownership change, continuity remained the priority. “Our goal was for people coming to games not to really notice the difference at all,” Bowen reflects. “I think we’ve pretty much achieved that from the comments we’ve had from season ticket holders and partners.” EVOLUTION OF MARKETING AND COMMUNITY IMPACT The Altoona Curve’s marketing strategies have undergone significant transformation since the pandemic, blending traditional approaches with digital innovation in a market that Kessling describes as “a stick in the mud when it comes to advertising.” “Central Pennsylvania is one of the slowest markets in that decline in the country,” Kessling explains. “So, we still put a lot of effort into our traditional marketing. We have focused, obviously like the rest of society, more on digital channels.” The team has pivoted toward motion graphics and video content over static images, capitalizing on changing consumption habits. “Video or motion 94 BUSINESS VIEW MAGAZINE VOLUME 12, ISSUE 04
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